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Title: Productive consumption changing market dynamics : a study in Brazilian DIY cosmetics.
Authors: Morais, Isabela Carvalho de
Brito, Eliane Pereira Zamith
Quintão, Ronan Torres
Keywords: Market change dynamics
Issue Date: 2019
Citation: MORAIS, I. C. de; BRITO, E. P. Z.; QUINTÃO, R. T. Productive consumption changing market dynamics: a study in Brazilian DIY cosmetics. Latin American Business Review, v. 19, n. 3/4, p. 323-347, 2019. Disponível em: <>. Acesso em: 10 mar. 2020.
Abstract: Although several studies have discussed from various perspectives the market-change dynamics of consumption and how consumers impact them, only a few have looked at consumers who act as producers themselves and how they affect the market with their self-production practices. Using data from netnography, participant observation, introspection, and in-depth interviews, this study aims to understand the strategies used by the consumers of DIY (do-it-yourself) cosmetics, which affect the market dynamics and foster a specific market apart from mainstream. We identified three approaches: the strategies such consumers use to make their products; the sharing of consumption experiences; and the disclosure of these products and practices, thereby legitimating them.
ISSN: 1528-6932
Appears in Collections:DEENP - Artigos publicados em periódicos

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